FUJIFILM India has announced the launch of the “Fujifilm Spectrum” India Tour 2026, a multi-city Touch & Try roadshow aimed at bringing its imaging solutions closer to photography enthusiasts, visual creators, photography students, and existing Fujifilm users across the country.
Held under the theme “Imagine. Create. Inspire.”, the tour will begin in Delhi NCR, with its inaugural edition taking place at Museo Camera from June 18 to June 20, 2026. The experiential festival will showcase Fujifilm’s complete imaging ecosystem through a comprehensive “Click to Print” experience, featuring interactive Touch & Try zones, curated image exhibitions, creator-led sessions, community engagements, and live product demonstrations.
Commenting on the initiative, Koji Wada, Managing Director, FUJIFILM India, said, “At FUJIFILM India, we are committed to delivering innovative products, solutions, and experiences that embody our Group purpose of ‘Giving our world more smiles.’ The Fujifilm Spectrum tour is a testament to our belief in bringing diverse ideas, unique capabilities, and extraordinary people together. We are thrilled to provide a platform where creators can experience our rich heritage in photography seamlessly fused with cutting-edge technology.”
The tour offers visitors hands-on access to Fujifilm’s imaging portfolio through dedicated experience zones covering vlogging, cinema, street and travel photography, portraiture, premium imaging, and the GFX system. Attendees can also explore Fujifilm’s instax™ range, Photo Imaging solutions with live print demonstrations, binoculars, optical devices, and products from accessory partners.
The Delhi edition will also feature masterclasses and interactive sessions by renowned visual storytellers and Fujifilm X-Mentors Ashish Chawla, Abhimanyu Pandey, Dinesh Khanna, and Tarun Khiwal, offering practical insights into photography, visual storytelling, and portfolio development.
Emphasizing the evolving needs of the Indian market, Arun Babu, Associate Director, Imaging Solutions Division, FUJIFILM India said, “Indian creators are no longer just taking photos or shooting video; they are crafting comprehensive visual stories. The Fujifilm Spectrum tour is designed exactly for this new era of visual expression. By bringing our imaging portfolio from the X Series and large-format GFX to instax™, QuickSnap, Optical Devices, and compact dye-sublimation printer ASK 400, we aim to provide hands-on experience and community support to the creators to further elevate their craft.”
The event will also feature the Experience Passport Challenge, allowing visitors to collect stamps across various activity zones to unlock giveaway opportunities. Interactive treasure hunts and photography challenges using the Fujifilm X App will further enhance visitor engagement.
As part of its focus on community building, the tour also serves as an extension of Fujifilm X Academy, the brand’s learning platform that offers tutorials, workshops, and expert guidance for photographers of all skill levels. Hands-on sessions with Fujifilm X-Mentors and engineers will provide attendees with practical knowledge to help elevate their creative journey.
