Amazon India has announced the return of Beautyverse 2026, its flagship beauty discovery experience, set to take place on June 20 in Mumbai. The event will bring together leading beauty brands, celebrities, creators, and industry experts for what promises to be Amazon India’s largest beauty experience to date.
This year’s edition will feature an impressive lineup of celebrities, including Ananya Panday, Shilpa Shetty, Sonakshi Sinha, Karisma Kapoor, Jacqueline Fernandez, Mira Kapoor, Urfi Javed, Maheep Kapoor, Sushant Divgikar, and several others. For the first time, Beautyverse will also extend beyond the physical event with a dedicated storefront on Amazon.in, allowing customers across India to discover new beauty launches, creator-led content, and exclusive Prime Day offers.
Siddharth Bhagat, Director – Beauty, Amazon India said, “Last year, Beautyverse brought together over 1,400 attendees and brands who witnessed 1.6X growth in their business post the event. This year, we’re bringing together over 2,000 attendees, 70 brands, India’s biggest celebrities, more than 600 creators and Prime members — making it our biggest edition yet. By extending Beautyverse to Amazon.in for the first time, we’re also making that experience accessible to millions of customers across the country. We’re excited to combine selection, technology and inspiration to help customers discover the best of beauty with Beautyverse.”
Beautyverse 2026 will feature panel discussions, brand workshops, interactive sessions, and entertainment, with celebrities sharing their perspectives on beauty, wellness, self-expression, and content creation. The event will also include conversations with founders and business leaders on building successful beauty brands on Amazon, alongside a special stand-up performance by Krushna Abhishek.
The event will spotlight some of the fastest-growing beauty trends in India, including Japanese beauty, French pharmacy skincare, premium haircare, Middle Eastern fragrances, luxury beauty, ingredient-led skincare, and men’s grooming. Amazon India noted that its premium beauty category continues to grow at 1.5 times year-on-year as customers increasingly seek trusted, high-quality products and international brands.
Beautyverse 2026 will feature more than 70 participating brands, including Anessa, La Roche-Posay, Eucerin, Dolce & Gabbana, Laura Mercier, Elemis, Urban Decay, Aveda, Paula’s Choice, Biodance, along with several leading Indian beauty brands.
The event also serves as a lead-up to Amazon Prime Day in July, offering customers an opportunity to discover new products before exclusive deals go live. Amazon added that its Influencer Program, which now includes over 1.5 lakh creators, continues to drive beauty discovery, while Amazon Now enables customers to receive beauty essentials through ultra-fast delivery.
