Indian hip-hop duo Seedhe Maut will perform live at India Rising: Road to EWC, an esports and gaming festival by JioBLAST and the Esports Foundation (EF), at the JioWorld Convention Centre, Mumbai, on July 4, 2026.
The festival brings together esports, gaming creators, music and fan experiences under one roof. Along with Seedhe Maut’s performance, the event will feature live esports competitions across Chess, VALORANT and MOBA Legends:5v5!, creator showcases, gaming zones, cosplay experiences and interactive fan activities.
Speaking on the announcement, Charlie Cowdrey, CEO, JioBLAST, said, “Gaming today sits at the intersection of competition, creators, music and digital culture. India Rising: Road to EWC has been designed as more than just an esports tournament, it is a platform built around how young audiences engage with entertainment today. Seedhe Maut represents a strong voice within India’s youth culture ecosystem, and bringing them into India Rising: Road to EWC helps us create a more immersive and culturally relevant live experience for gaming fans.”
Commenting on the collaboration, Seedhe Maut said, “Gaming, livestream culture and music audiences overlap more than ever today, and that energy is something we connect with strongly. We’re excited to be a part of the India Rising: Road to EWC Gaming festival and perform in front of the crowd that lives and breathes this culture.”
The event will also host the India Rising: Road to EWC Chess LAN Finale, where Indian Grandmaster Vidit Gujrathi and Dutch Grandmaster Benjamin Bok will compete for a place at the Esports World Cup 2026 Chess competition in Paris later this year.
Developed as a long-term esports and entertainment platform linked to the Esports World Cup ecosystem, India Rising: Road to EWC aims to create new opportunities for Indian players, creators and gaming communities while bringing together competitive gaming and mainstream youth entertainment.
