JKC Sports has invested in Sheru Classic Universe, the global fitness, health and wellness platform, as part of its plans to expand the brand internationally and create more opportunities for Indian talent on the global stage.
The announcement was made by Madhav Singhania, Co-Founder of JKC Sports, on the closing day of IHFF x Sheru Classic 2026 at Bharat Mandapam, Pragati Maidan, New Delhi.
This year’s edition of the event brought together around 250 participants from five countries and attracted nearly 1.5 lakh visitors over three days.
Madhav Singhania, CEO & Joint Managing Director, JK Cement, and Co-Founder, JKC Sports said, “Beyond the investment itself, we see Sheru Classic as a platform for Make-in-India talent to reach a global stage. We want to build a clear pathway from India to the world, not only through the Olympia but through new platforms across technology, infrastructure and fitness IPs.”
The investment forms part of JKC Sports’ broader vision to develop technology, infrastructure and fitness intellectual properties while creating pathways for Indian athletes to compete on international platforms, including Mr. Olympia.
Speaking about the larger vision, Singhania said, “India is a young nation on its way to becoming a global superpower, and fitness, health and wellness will be the differentiator that makes this generation more productive and more invested in nation-building,” he said. “Nation-building has been the JK Group’s philosophy for decades. Through JKC Sports, we now see sport and fitness as a future pillar of our growth.”
Welcoming the investment, Sheru Aangrish, Founder, Sheru Classic, said, “For years, Indian athletes have had the talent but not always the platform. JKC Sports coming on board helps us change that, and carry more of our home-grown talent from the gym floor here to the biggest stages in the world.”
