Mumbai: Budweiser 0.0, the Official Sponsor of the FIFA World Cup™, is celebrating 40 years of its partnership with FIFA by launching a series of immersive fan experiences across India under its global platform, ‘Let It Pour’.
As part of the celebrations, the brand unveiled an interactive Lionel Messi mural in Mumbai on June 11, the opening day of the tournament. The installation invited football fans to cheer and interact, bringing the mural to life through their voices and collective energy.
The launch event was attended by football legend Bhaichung Bhutia and actors Ahan Shetty and Ibrahim Ali Khan, who joined fans to mark the start of the FIFA World Cup celebrations. The event also featured a FIFA x Budweiser 0.0 showcase highlighting the brand’s four-decade association with FIFA through memorabilia and key moments from football history.
Speaking on the milestone, Vineet Sharma, Vice President – Marketing, AB InBev India, said, “For us, the FIFA World Cup is far more than a marketing moment – it’s where our identity as a brand rooted in celebrations truly comes to life. As we mark 40 years of partnership with FIFA, we’re building on a legacy that has shaped some of the most iconic moments in football and global fan culture. In India, where football fandom is becoming more expressive and culturally connected, we’re excited to bring that energy to life through experiences like our interactive Messi mural – creating spaces where fans can come together and celebrate their passion for the game. Our focus is on showing up in ways that feel authentic, relevant, and true to the spirit of collective celebration that defines the FIFA World Cup.”
As the tournament progresses, Budweiser 0.0 will host match screenings across key cities in India, offering fans more opportunities to experience the FIFA World Cup together through live screenings and community celebrations.
Through its nationwide campaign, the brand aims to strengthen its connection with football fans by combining immersive experiences, cultural collaborations and fan-led engagement throughout the tournament.
