Global DJ and music producer Alan Walker has teamed up with STING Energy®, in collaboration with Formula 1® and facilitated by Warner Music India, to launch “The Sting Within Me”, a new track inspired by the sound and excitement of Formula 1 racing.
The song made its live debut during the Barcelona Grand Prix weekend, where thousands of fans experienced the track for the first time. Inspired by the viral online trend comparing the roar of a Formula 1 engine to the word “Stinggg,” the anthem blends race audio with Alan Walker’s signature electronic music style.
To create the track, Walker worked with STING Energy® and Formula 1®, drawing from engine sounds and race-day atmosphere. His interaction with Mercedes-AMG PETRONAS Formula One driver George Russell also contributed to shaping the composition.
Alan Walker said, “Formula 1 already sounds electronic to me. The engines have rhythm, the build-up, the atmosphere, the tension, everything has a rhythm. Once I heard the ‘STING’ connection, it was impossible to ignore. I wanted the track to hit with the same pressure as a race start. Going live with it in Barcelona made it even more surreal because you could feel that emotion among fans in real time.”
Eugene Willemsen, Chief Executive Officer of International Beverages, PepsiCo said, “Last year, fans realised that Formula 1 sounds like STINGGG, and the response showed us just how naturally racing, sound and culture could collide. What started as a viral moment quickly evolved into something much bigger — Sting becoming the sound of Formula 1 for fans around the world. With ‘The Sting Within Me’, we pushed that idea further, turning the raw energy of Formula 1 into something fans can stream, share and experience beyond the circuit. This is about bringing Formula 1 into culture in a way that feels immediate, social and built for a new generation of fans.”
Emily Prazer, Chief Commercial Officer, Formula 1®, said, “Formula 1 today is much more than what happens on track, it’s about the sounds, experiences and emotion you get when engaging with our sport. STING’s new anthem is proof that the sport has grown far beyond the racetrack, with fans and consumers able to enjoy unique moments of the action in their everyday lives. Through this new track, Sting is helping more fans connect with one of the elements that makes the sport special – its visceral sound – and increase our ever-growing fanbase worldwide.”
Jay Mehta, Managing Director, Warner Music India & SAARC, said, “Alan has brilliantly captured the energy of Formula 1, reflecting the sport’s pace, intensity, and atmosphere. This collaboration showcases the powerful connection between music and sport, while reflecting our continued focus on building a broader 360-degree ecosystem for artists and partners beyond the traditional recorded music business.”
The launch of “The Sting Within Me” highlights the growing connection between Formula 1, music and popular culture, while strengthening STING Energy®’s presence in motorsports and youth entertainment.
