The WOW Awards Asia, the region’s leading business and recognition platform for Experiential Marketing, MICE, Live Entertainment, and the Wedding industry, is set to return for its 17th edition at the Jio World Convention Centre, Mumbai, on July 3–4, 2026.
Widely regarded as one of the most prestigious accolades in the experiential industry, the WOW Awards Asia continues to celebrate excellence, innovation, and outstanding achievements across the events and experiences ecosystem. This year, the awards invite entries across 106 categories, organized into five distinct groups: Experiential Marketing Awards, Experiential Celebrations Awards, Experiential Tech Awards, Hotel & Venue Awards, and Live Quotient Awards.
The awards follow a robust two-stage evaluation process, with entries reviewed by an accomplished panel of industry leaders and experts. Independently validated by EY, the judging process is designed to uphold the highest standards of transparency, fairness, and credibility. Carefully selected for their expertise and diverse professional backgrounds, the jury members bring valuable insights that help identify and recognize the industry’s most exceptional work.
As brands, agencies, and event professionals gear up to showcase their best campaigns and experiences, the spotlight turns to Group A – the Experiential Marketing Awards. One of the most competitive and closely watched segments of the platform, this category recognizes exceptional campaigns, activations, events, and marketing initiatives conceptualized and executed for brands, corporations, associations, and government organizations.
Comprising 39 categories, the Experiential Marketing Awards celebrate excellence in creativity, strategy, audience engagement, innovation, and measurable impact. Each entry will be evaluated by a distinguished jury panel comprising senior marketers, brand custodians, communication leaders, and industry veterans, ensuring that the most deserving work is recognized and honored on one of the industry’s most respected stages.
The esteemed Jury of Experiential Marketing Group are:
Anisha Gaba – Associate Director-New Business, Brand Partnerships, Sync & Lic & Artist Relations- India & SAARC, Warner Music Group
Anisha Gaba is an entertainment and events professional with over 13 years of experience across music, live events, and integrated media. Known for building strategic partnerships and driving business growth, she has successfully delivered impactful entertainment experiences while fostering strong relationships across the industry.
Bhavik Kashyap – Associate Director – Events & Internal Communications, PhonePe
Bhavik Kashyap is a marketing and events professional with over 14 years of experience across leading brands and agencies. Currently heading Events, Internal Communications, and Employee Engagement at PhonePe, he is known for creating impactful brand experiences, driving employee engagement, and delivering large-scale events that strengthen culture and business outcomes.
Lovelesh Kalra – National Trade Marketing Manager, Carlsberg Group
Lovelesh Kalra is a trade marketing and brand activation leader with over 13 years of experience across Carlsberg and Diageo. Known for creating impactful consumer experiences and high-profile brand activations, he has led strategic partnerships with platforms such as Sunburn, India Bike Week, and Arijit Singh Live, driving both brand affinity and business growth through innovative marketing and execution excellence.
Rajesh Kumar – Head of Events Marketing, Red Bull India
Rajesh Kumar is a business and marketing leader with over 13 years of experience in the sports, media, and FMCG sectors. Known for scaling sports businesses, driving strategic partnerships, and leading large-scale sporting and gaming events, he has played a key role in advancing commercial growth and innovation within the sports and entertainment ecosystem.
Rakshika Saraswat – Sr. Brand Manager Kingfisher, United Breweries
Rakshika Saraswat is Senior Brand Manager for Kingfisher at United Breweries Limited, with prior brand leadership experience at ITC on the iconic Bingo! portfolio. An alumna of IIM Shillong, she is known for building culturally relevant brands through consumer-centric marketing, creative storytelling, and engaging lifestyle-led campaigns that drive strong brand affinity and consumer engagement.
Richa Tandon – GM Marketing, Radico Khaitan Ltd
Richa is a seasoned marketing professional with over 15 years of experience across FMCG and alcobev. At Radico Khaitan, she has played a key role in strengthening the Magic Moments brand through youth-focused campaigns, innovative product launches, and influencer-led marketing initiatives, driving consumer engagement and enhancing the brand’s premium and contemporary appeal.
Sakshi Chadha – Vice President & Head of Global Brand Strategy & Marketing, Glance
Sakshi Chadha is a marketing leader with deep expertise in brand strategy, consumer marketing, and digital transformation. As Vice President & Head of Global Brand Strategy & Marketing at Glance, she drives global brand growth through consumer-first strategies, innovative campaigns, and data-driven marketing that strengthen brand relevance and business impact.
Sanchit Chopra – Marketing & Alliances – Head, AKBAR HOLIDAYS
Sanchit Chopra is a marketing leader recognized for driving brand growth, strategic marketing initiatives, and organizational development. Known for his people-first leadership style, he focuses on building high-performing teams, fostering innovation, and creating a culture of continuous learning that delivers sustainable business success and impactful brand experiences.
Satanik Chaudhuri – Head of Marketing, Bhartiya Urban Forbes
Satanik Chaudhuri is the Head of Marketing at Bhartiya Urban, with over 17 years of experience across FMCG, technology, and real estate. An award-winning marketing leader, he is known for driving brand transformation, large-scale launches, and growth strategies, combining storytelling, digital innovation, and consumer insights to build impactful brands and customer experiences.
Shreya Krishnan – Managing Director, AnitaB.org India
Shreya Krishnan is the Managing Director of AnitaB.org India, with over two decades of experience across leadership, marketing, communications, ESG, and social impact. A recognized advocate for inclusion and ethical technology, she is known for driving initiatives that empower women, foster diverse workplaces, and create meaningful impact at the intersection of technology, leadership, and social change.
Sushri Panda – Vice President – Brand Marketing, Airtel
Sushri Panda is a marketing leader with over 13 years of experience across beauty & personal care, food & beverage, and telecom sectors. She specializes in brand strategy, innovation, digital marketing, and portfolio management, driving consumer-centric campaigns that strengthen brand equity, accelerate growth, and deliver measurable business impact.
Vivak Adhikari – SBU Head, Adsyndicate Services
Vivak Adhikari is Head of Events and BTL, with over 15 years of experience in experiential marketing, brand activations, and event management. Having worked across automotive, banking, retail, fashion, real estate, and public sector sectors, he has successfully delivered large-scale brand experiences and engagement platforms that create meaningful audience connections and elevate brand visibility.
