The Jharkhand T20 Cricket League (JT20CL) has announced a seven-year partnership with Thums Up, which will join the tournament as its Official Beverage Partner. As part of the agreement, Thums Up will also have exclusive pouring rights across the league until 2032.
The partnership is one of the biggest commercial deals signed by the league ahead of its inaugural season and highlights the growing interest of leading brands in the tournament’s future.
The first edition of JT20CL is being held from June 10 to June 23, 2026, and aims to become Jharkhand’s premier cricket tournament. The league will feature franchise-based teams and will be streamed live exclusively on JioHotstar.
Commenting on the partnership, Biplab Chatterjee, Vice President, Coca-Cola Moon Beverages, Jharkhand, said: “As a leading bottling unit of Coca-Cola India, Moon Beverages Jharkhand is proud to be associated with Jharkhand T20 league. We have always patronised sports and particularly Cricket which is a religion in this country. We wish all success to this fabulous event which aims to showcase talented young cricketers from small cities and districts of Jharkhand who have it in them to make it big and play for the country in future. Is Toofani league ko Thumps Up ka Toofani salaam!”
Commenting on the partnership, Sambhav Jain, Director, AV24 Sports, said, “We are delighted to welcome Thums Up as the Official Beverage Partner of the Jharkhand T20 Cricket League. A long-term commitment of this nature from one of India’s most respected consumer brands is a strong endorsement of the vision behind JT20CL and the immense potential that exists within Jharkhand’s sporting ecosystem. The league was created with the objective of building a sustainable platform for cricketing talent from the state while delivering a world-class experience for fans, partners and stakeholders. Partnerships such as these play a crucial role in accelerating that vision and helping establish JT20CL as a marquee sporting property for years to come.”
Organised under the aegis of the Jharkhand State Cricket Association (JSCA), the league has been created to strengthen the cricketing ecosystem in the state and provide a platform for emerging players to showcase their skills.
The inaugural season will feature several prominent cricketers from Jharkhand, including Ishan Kishan, Robin Minz, Kumar Kushagra, Anukul Roy, Sushant Mishra, Utkarsh Singh and Virat Singh, alongside a new generation of players representing different regions of the state.
The long-term association between Thums Up and JT20CL is expected to enhance fan engagement across venues, broadcast and digital platforms while supporting the league’s ambition to establish itself as a leading emerging franchise cricket property in India.
