PepsiCo India has partnered with the Haryana State Rural Livelihoods Mission (HSRLM) and Indus Action to strengthen the implementation of the Government’s Lakhpati Didi Yojana in Haryana. The initiative, launched under PepsiCo India’s RevolutioNari programme, aims to support women from Self-Help Groups (SHGs) in building sustainable livelihoods and achieving annual household incomes of over ₹1 lakh.
Over the next three years, the programme is expected to support 1.1 lakh Potential Lakhpati Didis by improving access to government livelihood schemes, subsidised finance, productive assets, skill development opportunities, and entrepreneurship support.
The initiative will focus on helping women access schemes related to sectors such as animal husbandry, fisheries, dairy development, and women empowerment. It will also leverage technology and community outreach to streamline access to benefits and improve programme delivery.
Speaking about the initiative, Yashika Singh, Chief Corporate Affairs Officer and Sustainability Head, PepsiCo India and South Asia, said, “At PepsiCo India, we believe that empowering women economically, under RevolutioNari initiative, creates a multiplier effect across families and communities. Through this partnership with HSRLM and Indus Action, we are focused on strengthening systems that make livelihood schemes more accessible, transparent, and outcome driven. By combining institutional collaboration, technology enablement, and community-led outreach, we aim to enable more women to transition into sustainable income pathways and emerge as leaders within their communities. This initiative reflects our continued commitment to inclusive growth and long-term social impact.”
Suraj Bhan, CEO, Haryana State Rural Livelihoods Mission (HSRLM), said, “The Lakhpati Didi initiative is an important effort to increase income opportunities for rural women by supporting collective enterprise and entrepreneurship. Using a digital Scheme Eligibility Matching Engine, we can identify and connect eligible Self-Help Group (SHG) women with relevant government credit and livelihood schemes. This has enabled us to reach out more proactively to beneficiaries and improve their access to livelihood opportunities.”
Tarun Cherukuri, Founder and CEO, Indus Action, said, “The partnership with PepsiCo India and HSRLM represents a shared commitment to strengthening last-mile delivery and ensuring that women can fully access the opportunities envisioned under the Lakhpati Didi Yojana. Institutional convergence, data-driven systems design, and community engagement are helping align scheme access with women’s individual eligibility and aspirations, while strengthening grievance redressal and tracking mechanisms. Together, this approach enables more effective, transparent, and accountable delivery of public programmes.”
The programme will focus on institutional convergence, process simplification, technology integration, digital progress tracking, and grievance redressal mechanisms to improve access to livelihood opportunities for women across Haryana.
Through this partnership, PepsiCo India, HSRLM and Indus Action aim to strengthen women-led economic growth by expanding access to government schemes, improving financial inclusion, and creating sustainable livelihood opportunities for rural women across the state.
