Jai Raj Ispat has announced its partnership with Andhra Premier League (APL) franchise Tungabhadra Warriors, representing Kurnool, for the ongoing cricket season. As part of the association, the company’s flagship brand, ATOOT, will feature on the back of the team’s official jersey.
The jersey was unveiled in the presence of the players and Ms. Ananya Saraf, Director, Jai Raj Ispat Limited. The partnership aims to support regional cricket while strengthening the brand’s engagement with young audiences through one of India’s most popular sports.
The Andhra Premier League has quickly established itself as a leading regional cricket tournament, bringing together talented players and passionate fans from across Andhra Pradesh and Telangana. Through this collaboration, Jai Raj Ispat Limited seeks to encourage emerging sporting talent and contribute to the growth of regional cricket.
Speaking on the association, Mr Siddharth Jain, Executive Director, Jai Raj Ispat Limited, said, “Cricket has an unmatched ability to connect communities and inspire young talent across the country. Our association with Tungabhadra Warriors through the ATOOT brand reflects Jai Raj Ispat Limited’s commitment towards encouraging sports and supporting emerging regional platforms like the Andhra Premier League. We are excited to be part of this journey and look forward to an exciting season ahead.”
Rajshree Jain, Director, Jai Raj Ispat, said, “At Jai Raj Ispat Limited, we strongly believe in building meaningful associations that resonate with youth, passion and performance. Partnering with Tungabhadra Warriors is a proud moment for us as it allows the ATOOT brand to engage with cricket enthusiasts while supporting the growth of regional sports talent.”
The partnership further highlights Jai Raj Ispat Limited’s focus on community engagement and its commitment to building meaningful connections with audiences through impactful sporting initiatives.
