The WOW Awards Asia, the region’s leading business and recognition platform for Experiential Marketing, MICE, Live Entertainment, and the Wedding industry, is set to return for its 17th edition at the Jio World Convention Centre, Mumbai, on July 3–4, 2026.
Widely regarded as one of the most prestigious accolades in the experiential industry, the WOW Awards Asia continues to celebrate excellence, innovation, and outstanding achievements across the events and experiences ecosystem. This year, the awards invite entries across 106 categories, organized into five distinct groups: Experiential Marketing Awards, Experiential Celebrations Awards, Experiential Tech Awards, Hotel & Venue Awards, and Live Quotient Awards.
The awards follow a robust two-stage evaluation process, with entries reviewed by an accomplished panel of industry leaders and experts. Independently validated by EY, the judging process is designed to uphold the highest standards of transparency, fairness, and credibility. Carefully selected for their expertise and diverse professional backgrounds, the jury members bring valuable insights that help identify and recognize the industry’s most exceptional work.
As brands, agencies, and event professionals gear up to showcase their best campaigns and experiences, the spotlight turns to Group A – the Experiential Marketing Awards. One of the most competitive and closely watched segments of the platform, this category recognizes exceptional campaigns, activations, events, and marketing initiatives conceptualized and executed for brands, corporations, associations, and government organizations.
Comprising 39 categories, the Experiential Marketing Awards celebrate excellence in creativity, strategy, audience engagement, innovation, and measurable impact. Each entry will be evaluated by a distinguished jury panel comprising senior marketers, brand custodians, communication leaders, and industry veterans, ensuring that the most deserving work is recognized and honored on one of the industry’s most respected stages.
The esteemed Jury of Experiential Marketing Group are:
Amit Gujral – MARKETING COMMUNICATION INDUSTRY EXPERT
Amit Gujral is a marketing leader with over 28 years of experience in brand building, growth strategy, and integrated marketing across diverse industries. Known for transforming brands through consumer-centric marketing and innovative campaigns, he is widely recognized for conceptualizing the acclaimed “Jab Hindustan Mile Hindustan Se” campaign and driving impactful business growth through strategic storytelling and brand innovation.
Gaurav Vaidya – Head- Marketing & Products, Canara HSBC Life Insurance
Gaurav Vaidya is the Head – Marketing & Products at Canara HSBC Life Insurance, with over 22 years of experience in the life insurance sector. A seasoned marketing and product leader, he specializes in brand building, customer engagement, and product innovation, driving customer-centric strategies and need-based solutions that deliver meaningful business growth and market impact.
Geetanjali Chhabra – Senior General Manager – Innovation and New Growth Engines, DIAGEO India
Geetanjali Chhabra is the General Manager – Innovation Marketing at Diageo India, with extensive experience across brand management, media strategy, digital marketing, and innovation. Having held leadership roles at Diageo, IKEA, OLX, EY, and GroupM, she brings a unique blend of consumer insights, strategic thinking, and marketing excellence. Her expertise spans brand building, omnichannel marketing, and innovation-led growth, helping create impactful consumer experiences and drive business transformation.
Jasmeet Singh – Deputy General Manager – Marketing & Strategy, Lupin
Jasmeet Singh is Deputy General Manager – Cardiovascular Therapy at Lupin Limited, known for driving innovation in healthcare marketing and brand building. He pioneered industry-first omnichannel marketing frameworks and launched JEET, India’s first reward-based patient support program, championing a shift from customer-centric to patient-centric healthcare engagement.
Jiteen Aagarwal – Chief Marketing Officer, Hettich India
Jiteen Aggarwal is a marketing and business leader with over 25 years of experience across FMCG, telecom, and building materials. Associated with Hettich India, he is known for driving brand transformation, demand creation, and growth marketing initiatives that have strengthened brand relevance and business performance across India and the SAARC region.
Kaustubh Pawar – Brand & Digital Marketing, DSP Mutual Fund
Kaustubh Pawar is AVP – Brand & Digital Marketing at DSP Mutual Fund, leading brand strategy, digital transformation, and content-led consumer engagement. Recognized with India’s first Cannes Lions Bronze for a mutual fund brand, he is known for blending creative storytelling, AI-driven innovation, and experiential marketing to build impactful campaigns that drive both brand growth and business results.
Kunal Malhotra – Chief Marketing Officer, Taco Bell India
Kunal Malhotra is the Chief Marketing Officer at Taco Bell India, with over 24 years of experience across FMCG and QSR. Having worked with leading brands including NESCAFÉ, MAGGI, MUNCH, and Maaza, he is recognized for driving brand growth, innovation, and consumer engagement through impactful marketing strategies and memorable brand experiences.
Lakshay Katyal – Marketing Lead, Motorola Mobility (Lenovo Company)
Lakshay is a marketing leader with over 14 years of experience across product, sales, and brand marketing in the consumer technology sector. Currently leading Premium & Flagship Marketing at Motorola Mobility India, he is known for driving successful product launches, premium brand growth, and high-impact go-to-market campaigns that strengthen consumer engagement and business performance.
Manu Madan – AVP Marketing, IndoBevs
Manu Madan is a business leader with over 14 years of international experience across hospitality, e-commerce, and consumer goods. Having worked with global organizations such as InterContinental Hotels Group, Unilever, and Pernod Ricard, he is known for driving business growth through strategic thinking, stakeholder engagement, and customer-centric leadership across dynamic global markets.
Mike Murali – CXO – Oh My God & GWC Data. Ai Co-Founder Happy Mascots
Mike Murali is an employee engagement expert, motivational speaker, and experiential marketing professional with over 20 years of experience creating impactful experiences that inspire connection, happiness, and organizational culture. Having hosted over 2,500 live events across 18 countries and pioneered award-winning engagement initiatives, he is widely recognized for building meaningful human connections through events, leadership, and community-driven experiences.
