LIVE101 has announced the appointment of Abhimanyu Kak as its Chief Executive Officer, marking a significant step in the company’s vision to build one of India’s most dynamic talent, content, and experience-led businesses.
With over 18 years of experience spanning radio, music, live entertainment, artist management, brand partnerships, and digital media, Abhimanyu brings a rare combination of creative leadership and commercial acumen to the role.
Beginning his career in radio, Abhimanyu became a recognized voice on-air before expanding into large-scale live events, branded intellectual properties, music marketing, artist development, and digital-first content ecosystems. Over the years, he has worked with leading media houses, music labels, brands, artists, and entertainment platforms, helping create impactful campaigns and audience-centric experiences.
As CEO of LIVE101, Abhimanyu will oversee the company’s overall growth strategy, business expansion, talent ecosystem, content verticals, brand partnerships, and emerging entertainment opportunities.
Speaking on his appointment, Abhimanyu Kak said, “LIVE101 sits at the intersection of talent, culture, content, and experiences — sectors that are evolving faster than ever before. My vision is to build a future-ready organization that creates meaningful value for artists, creators, brands, and audiences while unlocking new revenue opportunities across multiple verticals.”
Under his leadership, LIVE101 plans to accelerate growth across:
– Artist Management & Talent Representation
– Live Experiences & IP Development
– Branded Content & Entertainment Partnerships
– Digital Media & Content Studios
– Celebrity Commerce & Brand Collaborations
– Strategic Brand Solutions & Marketing Services
– Regional Market Expansion
Industry observers believe Abhimanyu’s appointment comes at a pivotal time as brands increasingly seek integrated entertainment led marketing solutions and experiential consumer engagement platforms.
Known for his entrepreneurial mindset and ability to bridge creativity with business outcomes, Abhimanyu has consistently championed innovation across media and entertainment. His leadership is expected to strengthen LIVE101’s position as a next-generation entertainment and talent company.
With ambitious expansion plans already underway, LIVE101 is poised to become a leading force in shaping the future of India’s talent, content, and experience economy.
