Integrated marketing agency Relkra has completed two years of operations and is entering its third year with an expanded focus on talent management and creator-led marketing.
Founded in May 2024 by Shreshth Kumar, Relkra started with a small team and a vision to create marketing solutions that move seamlessly across disciplines. Over the past two years, the agency has partnered with more than 100 brands across five key verticals: digital marketing, influencer marketing, public relations, production, and out-of-home (OOH) advertising.
The agency has worked across diverse sectors ranging from luxury hospitality to consumer pharma, delivering campaigns across multiple cities and content formats. Relkra’s approach has been driven by the belief that strategy should be built around the brief rather than fitting clients into predefined solutions.
As it enters its next phase of growth, the company is placing greater emphasis on the creator economy, particularly in the B2B space.
Shresth Kumar, Founder, Relkra said, “The influencer marketing space in India is maturing fast on the B2C side, but the B2B side is largely untapped. Brands that sell to other businesses are sitting out an entire conversation because nobody has figured out how to make influencer marketing work for them. We believe we can.”
To strengthen its presence in this space, the agency is preparing to launch Relkra Exclusive, a dedicated creator management division aimed at representing and building long-term careers for creators, artists, experts, and public figures.
Over the last two years, Relkra has delivered more than 100 hours of video content, generated over one billion views across client campaigns, and developed a portfolio of original intellectual properties, including branded podcasts and long-form content series designed to help brands build and engage their own audiences.
With the launch of Relkra Exclusive and a growing focus on B2B influencer marketing, Relkra is looking to build on its early momentum and further expand its role in India’s evolving creator and marketing ecosystem.
