The WOW Awards Asia, the region’s leading business and recognition platform for Experiential Marketing, MICE, Live Entertainment, and the Wedding industry, is set to return for its 17th edition at the Jio World Convention Centre, Mumbai, on July 3–4, 2026.
Widely regarded as one of the most prestigious accolades in the experiential industry, the WOW Awards Asia continues to celebrate excellence, innovation, and outstanding achievements across the events and experiences ecosystem. This year, the awards invite entries across 106 categories, organized into five distinct groups: Experiential Marketing Awards, Experiential Celebrations Awards, Experiential Tech Awards, Hotel & Venue Awards, and Live Quotient Awards.
The awards follow a robust two-stage evaluation process, with entries reviewed by an accomplished panel of industry leaders and experts. Independently validated by EY, the judging process is designed to uphold the highest standards of transparency, fairness, and credibility. Carefully selected for their expertise and diverse professional backgrounds, the jury members bring valuable insights that help identify and recognize the industry’s most exceptional work.
As brands, agencies, and event professionals gear up to showcase their best campaigns and experiences, the spotlight turns to Group A – the Experiential Marketing Awards. One of the most competitive and closely watched segments of the platform, this category recognizes exceptional campaigns, activations, events, and marketing initiatives conceptualized and executed for brands, corporations, associations, and government organizations.
Comprising 39 categories, the Experiential Marketing Awards celebrate excellence in creativity, strategy, audience engagement, innovation, and measurable impact. Each entry will be evaluated by a distinguished jury panel comprising senior marketers, brand custodians, communication leaders, and industry veterans, ensuring that the most deserving work is recognized and honored on one of the industry’s most respected stages.
The esteemed Jury of Experiential Marketing Group are:
Aakash Mishra – AVP – Group Brand Marketing, Donear Group
Aakash Mishra is AVP – Group Brand Marketing at Donear Group. An award-winning marketer, he has led culture-driven campaigns and innovative brand initiatives across a diverse portfolio of brands. With experience spanning media, entertainment, and consumer marketing, he is recognized for creating impactful brand experiences that blend creativity, content, and consumer engagement.
Amit Khurana – Sr.Director & Brand Head, Capgemini
Amit Khurana is a marketing and communications leader with expertise in brand strategy, digital marketing, lead generation, and client engagement. He has successfully leveraged sports sponsorships, talent branding, and experiential marketing initiatives to build impactful brand narratives, foster strategic partnerships, and drive measurable business growth.
Anjali Chugh – Assistant Vice President- Marketing & Brand Experience, Nuvama Group
Anjali Chugh is Assistant Vice President – Customer Engagement & MICE Procurement at Nuvama Group, with over 17 years of experience in corporate events, leadership summits, and customer engagement. She is recognized for delivering award-winning large-scale experiences across global destinations, combining strategic planning, stakeholder management, and seamless execution to create impactful audience experiences.
Anuj Somani – Marketing Operations, Volvo Car India
Anuj Somani is the marketing leader at Volvo Cars India, with over 17 years of experience across automotive, retail, and consumer durables. He has built and transformed brands through strategic marketing, impactful campaigns, and customer-centric experiences, driving growth and strengthening brand relevance across competitive markets.
Ashish Nagpal – General Manager | Category Marketing Head, Bajaj Auto
Ashish Nagpal is a marketing and business leader with over 20 years of experience across FMCG, beverages, and mobility. As Category Marketing Head at Bajaj Auto, he leads growth and brand strategy across commercial vehicles, commuter motorcycles, and the iconic Chetak electric scooter, leveraging consumer insights to build strong categories and scalable business growth.
Ayaaz Khan – Vice President & National Head, Channel Marketing, Axis Max Life Insurance
Ayaaz Khan is a marketing leader with over 18 years of experience in brand transformation, integrated marketing, and customer engagement. Currently with Axis Max Life Insurance, he has led award-winning campaigns and large-scale brand experiences, combining creative storytelling with business impact across industries.
Darshana Shah – Chief Marketing Officer, Aditya Birla Capital
Darshana Shah is the Group Chief Marketing Officer at Aditya Birla Capital, with over 28 years of experience across financial services, health insurance, retail, and technology. A Harvard Business School alumna, she is known for driving brand, digital, and customer experience transformation through a powerful blend of technology, creativity, and human-centric innovation, creating impactful brand experiences that drive business growth.
Dr. Mukesh Mohode – Program Director- Strategy & Design, Aditya Birla Education Trust
Dr. Mukesh Mohode is a public health and healthcare strategy leader with expertise in healthcare management, public policy, clinical research, and community development. Having held leadership roles at Aditya Birla Education Trust and United Way Mumbai, he has driven impactful initiatives focused on healthcare outcomes, capacity building, and sustainable social impact through strategic planning and community engagement.
Farzad KP – Head – Integrated Marketing Communications, Godrej Enterprises Group – Security Solutions Business
Farzad KP is a marketing and brand-building professional with expertise in content strategy, innovation, and go-to-market planning across B2C and D2C businesses. Currently associated with Godrej & Boyce, he focuses on building impactful brand narratives, consumer engagement strategies, and growth-driven marketing initiatives. His work combines strategic thinking, storytelling, and innovation to create meaningful brand experiences that resonate with modern consumers.
Gaurav Singh Chauhan – Lead – Strategic Alliances, Google India
Gaurav Singh Chauhan is the Head of Events and Experiences at Google India, with over 15 years of experience in creating large-scale brand experiences and strategic event platforms. He has led award-winning initiatives including Google for India, YouTube Brandcast, and Google Cloud Summit, delivering innovative experiences that connect audiences with Google’s products, technology, and vision.
