ZEE5 has elevated Apoorva Mehandiratta to the role of Vice President – Marketing, recognizing her significant contributions to the platform’s content marketing and brand-building initiatives.
In her new role, Apoorva will continue to lead marketing for Hindi and Marathi content while overseeing overall content brand development across the streaming platform. Over the years, she has played a pivotal role in shaping the marketing strategy for several flagship originals and entertainment properties, driving audience engagement and strengthening the platform’s brand presence.
Known for creating culturally relevant and impactful campaigns, Apoorva has successfully blended consumer insights with compelling storytelling to build deeper connections with viewers across diverse markets.
Before joining ZEE5, Apoorva served as Head of Marketing at ALTBalaji, Balaji Telefilms Pvt. Ltd. Her career also includes leading film marketing initiatives at Viacom18 Motion Pictures and working with Star India across Channel V and the Hindi Movies cluster, including brands such as Star Gold and Movies OK.
Sharing her thoughts on the elevation, Apoorva said, “It has been an incredibly rewarding journey so far, and I’m thankful for the trust and opportunities that have shaped my growth over the years. As audiences continue to seek authentic and culturally rooted stories, I’m excited to contribute towards building stronger brand conversations and deeper viewer connections in this evolving entertainment ecosystem.”
With over a decade of experience spanning films, television, entertainment, and streaming, Apoorva continues to be recognized for developing marketing campaigns that resonate with audiences while driving brand and content growth.
