KAI India has appointed Chandan Biswal as head of marketing. In his new role, he will lead the company’s strategic planning, marketing, and e-commerce division, focusing on market expansion, brand building, and digital commerce growth across India.
Biswal brings more than 20 years of experience in the consumer goods sector. An alumnus of the Indian Institute of Management Lucknow, he has worked across strategic planning, integrated marketing, digital transformation, and business expansion initiatives spanning General Trade, Modern Trade, e-commerce, and D2C channels.
Prior to joining KAI India, Biswal served as chief marketing officer at Greenply Samet. He has also worked with brands including igeon, Essity, Cadbury and Cholayil.
Commenting on his appointment, Biswal said, “KAI is a globally trusted Japanese brand with a rich legacy of over 100 years, renowned for its innovation, precision, and superior quality in the Kitchenware and Personal Care categories. As consumer aspirations continue to evolve in India, we see immense potential to offer thoughtfully designed products that combine Japanese craftsmanship with everyday functionality. Our focus is to strengthen KAI’s presence in the Indian market by delivering premium, high-quality solutions that cater to the evolving needs of young women and modern households.”
Through this appointment, KAI India aims to strengthen its marketing and e-commerce capabilities while building deeper engagement with consumers across offline and digital channels.
