Ducati India has announced the elevation of Amit Chauhan as Head of Marketing, marking a significant milestone in his decade-long journey with the iconic motorcycle brand in India.
In his new role, Amit will lead Ducati India’s marketing strategy, brand positioning, experiential campaigns and customer engagement initiatives, while continuing to strengthen the brand’s premium presence in the Indian market.
With over 10 years of experience with Ducati India, Amit has been closely associated with the brand’s growth journey since its launch in India in 2015. Over the years, he has played a key role in shaping the company’s marketing and digital communication strategies, contributing significantly to Ducati’s brand visibility and market positioning in the luxury motorcycle segment.
Prior to his elevation, Amit served as Marketing Manager and earlier as Marketing Consultant at Ducati India. During his tenure, he led multiple initiatives across digital strategy, media planning, public relations, communication strategy, experiential marketing and customer engagement. His strong understanding of luxury automotive branding and consumer experience has helped create impactful campaigns and strengthen Ducati’s connect with its community in India.
Before joining Ducati India, Amit worked with Blogworks, where he handled marquee brands including Harley-Davidson and Sennheiser, gaining extensive experience in brand communication and digital strategy.
With this elevation, Ducati India continues to reinforce its focus on strategic brand growth and customer-led experiences as it further expands its footprint in the country.
