S8UL has announced Campa Energy as the Title Sponsor for its Esports World Cup (EWC) 2026 campaign. The partnership brings together one of India’s leading esports organisations and a rapidly growing youth-focused consumer brand ahead of the world’s biggest esports tournament.
Having secured a place in the Esports Foundation’s Club Partner Program for the second consecutive year, S8UL has launched its largest Esports World Cup campaign yet across 13 titles. The organisation has already qualified in Fortnite, Honor of Kings, and Chess, while continuing to compete for spots across several other titles. S8UL has also focused on showcasing Indian talent globally, with Indian players competing across multiple esports categories alongside international talent.
The partnership with Campa Energy further strengthens S8UL’s India-first approach by bringing together two homegrown brands to support Indian esports on the global stage. As part of the collaboration, Campa Energy branding will feature across S8UL’s official team jerseys, digital content, fan engagement initiatives, city events, and on-ground activations throughout the EWC 2026 campaign.
Commenting on the association, Animesh Agarwal said, “The conversation around Indian esports has changed significantly over the last few years. Today, it is no longer just about potential, it is about building globally competitive teams, creating sustainable fan ecosystems, and earning the confidence of major brands. Our partnership with Campa Energy represents that larger shift. As S8UL prepares for the Esports World Cup 2026 across multiple titles, having a homegrown brand support this journey reinforces the growing cultural relevance of esports in India. We see this as a shared effort to push Indian talent and Indian esports further onto the global stage.”
Campa Energy, the flagship energy drink brand of Reliance Consumer Products Limited, has been positioning itself towards young consumers and the gaming community. The brand has previously been associated with JioBLAST All Stars vs India, a creator-led competitive entertainment format based around Battlegrounds Mobile India, featuring S8UL creators including Payal Dhare, Raj Varma, and Parv Singh.
According to the FICCI-EY Media and Entertainment Report 2026, the number of brands investing in Indian esports is expected to rise to 80 in 2026, highlighting the growing mainstream interest in the country’s gaming and esports ecosystem.
The Esports World Cup 2026 will take place in Paris from July 6 to August 23, 2026, and is expected to feature over 2,000 players from 200 clubs across more than 100 countries competing for a prize pool of $75 million. With the support of Campa Energy, S8UL aims to strengthen its international presence while representing Indian esports talent on the global stage.
