Blackboard recently executed a two-day experiential activation for Snapchat at MMA Impact 2026 in Gurgaon, bringing an interactive experience zone to life for media and marketing professionals from across Delhi NCR.
Designed as an engaging showcase of Snapchat’s products and innovations, the experience encouraged attendees to explore, participate, and interact across multiple touchpoints throughout the venue.
One of the key highlights of the activation was the AI Booth, where guests created personalised avatars and received printed photo strips, making it a popular attraction during the event. Attendees also experienced an immersive Spectacles demo setup that offered a firsthand look at the product.
The experience zone further featured Sponsored Snaps showcases, demonstrating how brands are using Snapchat to create impactful campaigns and storytelling experiences.
From conceptualisation and creative planning to production and on-ground execution, Blackboard managed the entire experience end-to-end.
Over the course of the two-day event, the activation space emerged as a lively hub for conversations, curiosity, and engagement, reflecting Snapchat’s interactive and community-driven approach.
