Bangalore International Airport (BIAL) has appointed Kishen Ramaswamy as General Manager – Head, Brand Experience & Marketing.
In his new role at BIAL, Ramaswamy will lead the airport’s brand strategy, integrated marketing efforts, passenger experience storytelling and engagement initiatives.
He joins Bangalore International Airport following a leadership stint at Air India Express, where he served as Head of Brand & Marketing. During his tenure, he played a key role in the post-merger brand integration following the Tata Group-led consolidation of AirAsia India and Air India Express into a unified airline brand.
Ramaswamy was also instrumental in conceptualising and launching the airline’s flagship ‘Xplore More, Xpress More’ brand platform.
With over 14 years of professional experience, Ramaswamy has worked across the aviation, technology, hospitality and luxury sectors. Over the course of his career, he has collaborated with global organisations including Boeing, Collins Aerospace and Tata Consultancy Services, along with several leading Indian designers and creators.
