Razorpay has announced the elevation of Apuarv Sethi to the role of Chief Marketing Officer (CMO).
In his new role, Apuarv will lead Razorpay’s marketing and SME business growth strategy across India and Southeast Asia. He will focus on AI-powered marketing initiatives and oversee the company’s broader go-to-market strategy, ecosystem initiatives, revenue acceleration and growth frameworks across geographies and product lines.
Apuarv joined Razorpay in April 2021 as Vice President of Marketing and has played a key role in shaping the company’s brand and SME growth strategy. Most recently, as Senior Vice President – Marketing, he led brand strategy, product marketing, performance marketing, communications and customer engagement initiatives across multiple business segments.
With close to two decades of experience, Apuarv has worked across fintech, SaaS, eCommerce and education sectors. Prior to joining Razorpay, he held leadership positions at Flipkart, Mindtree and Manipal Global Education Services.
Rahul Kothari, COO, Razorpay, said, “Apuarv has played an instrumental role in shaping Razorpay’s brand journey over the years. His deep understanding of customer behavior, combined with a strategic and creative vision, has helped us build a brand that resonates with small businesses and entrepreneurs across the country. As Razorpay strives for global expansion, strong brand leadership will be more important than ever. Apuarv’s ability to blend storytelling with business impact makes him the ideal leader to drive our marketing vision forward. We hope to see Razorpay building meaningful customer connections under his leadership.”
Apuarv Sethi, Chief Marketing Officer, Razorpay, added, “The future of marketing won’t be built by AI alone, nor by human instinct in isolation, but by the powerful intersection of both. At Razorpay, we’ve always believed that the most meaningful innovation is the kind that solves real problems for businesses. As we step into an increasingly Al-native world, the opportunity before us is to reimagine how brands connect, build trust, and create value at scale – while keeping human creativity and empathy at the core. For India’s small businesses, this is a transformative moment. My focus will be on shaping marketing that is not just smarter and more efficient, but deeply intuitive and purposeful, and drive meaningful SME brand growth – helping India’s disruptive entrepreneurs unlock their next phase of growth and scale with confidence.”
