Novotel New Delhi City Centre has announced the appointment of Richa Trikha as its new director of sales and marketing. With over 18 years of experience across the hospitality and aviation sectors, Trikha brings extensive expertise in revenue generation, strategic sales, and client relationship management.
In her new role, Trikha will lead the hotel’s sales and marketing strategy, focusing on driving business growth across key segments including corporate, MICE, and social events.
Prior to joining Novotel New Delhi City Centre, Trikha was associated with Hyatt Regency Delhi, where she played a significant role in strengthening the hotel’s sales performance and implementing high-impact strategies. Over the years, she has worked with leading hospitality brands such as Hyatt, Radisson Hotel Group, and IHG Hotels & Resorts, gaining strong expertise across corporate, MICE, and events segments. Her earlier experience with Jet Airways and Kingfisher Airlines further strengthened her customer-centric approach.
Commenting on her appointment, Trikha said, “I am excited to join Novotel New Delhi City Centre at a dynamic stage of its growth. The brand’s strong positioning and evolving market presence present a great opportunity to build impactful strategies, strengthen key partnerships, and drive sustained business performance.”
Adding to this, Saumitra Chaturvedi said, “We are delighted to have Richa in our team. Her extensive experience, strategic approach, and deep understanding of the market make her a valuable addition to our leadership team. We are confident that her expertise will further strengthen our sales and marketing efforts and drive the hotel’s continued growth.”
