District by Zomato has launched a new campaign for District Play, its sports and recreational experiences business, featuring a visually striking pickleball court floating in the middle of a lake.
Set at Area 83, the campaign film showcases a full-sized pickleball court placed on a calm, tree-lined lake, creating a surreal and aspirational setting. The film highlights the platform’s core message of frictionless access, where booking a sports experience requires just a single tap.
The campaign marks a significant moment in the evolving identity of District Play, positioning the platform as a seamless and modern way for users to access sports and recreational activities without logistical barriers.
The film features players rallying on the floating court while an umpire oversees the match under a District Play-branded umbrella. With no crowds, queues, or commute, the campaign presents an image of premium leisure and convenience.
As pickleball continues to grow globally and among urban audiences in India, District Play aims to cater to this cultural shift by simplifying access to sports infrastructure. Beyond pickleball, the platform offers bookings for badminton courts, padel arenas, football turfs, box cricket pitches, tennis courts, cricket nets, basketball courts, table tennis zones, swimming pools, and volleyball courts.
Conceptualised in-house, the campaign also serves as a broader positioning statement for District by Zomato as a lifestyle-led going-out platform focused on how India’s urban consumers choose to spend their leisure time.
