Virgin Music Group and Millennium Audios have announced a global distribution partnership aimed at expanding the international reach of Kerala’s music and creating new opportunities for artists.
The agreement combines Millennium Audios’ catalogue, built over more than 25 years across genres including ghazals, folk, Mappila songs, devotional music, and Malayalam film tracks, with Virgin Music Group’s capabilities in global distribution, audience engagement, and digital marketing. The collaboration is expected to enhance the visibility of South Indian artists worldwide and connect them with new audiences.
Millennium Audios has played a key role in preserving and promoting Kerala’s musical heritage, focusing on traditional cultural music and Malayalam-language content while also supporting emerging South Indian artists. Virgin Music Group, meanwhile, has established itself as a partner to independent artists and labels globally, with a focus on building international fanbases and scaling audience reach.
The partnership comes amid continued growth in India’s digital music ecosystem. Paid music subscriptions in the country reached 14 million in 2025, representing a 37 per cent increase from the previous year. Social media platforms also recorded a 20 per cent rise, driven in part by increased consumption of short-form video content.
Saji Millennium, CEO of Millennium Audios, said, “This partnership is a natural next step for Millennium Audios. Working with Virgin Music Group’s global reach and cutting-edge digital expertise will help us achieve our shared vision – taking Kerala’s incredible music to new audiences around the world, and creating new opportunities for the artists we work with.”
Lavanya Dass, Label and Business Development Manager for Virgin Music Group, said, “Millennium Audios is home to some of the most iconic South Indian artists, including S. Janaki, K. S. Chithra, K. J. Yesudas, Gopi Sundar, Ilaiyaraaja, and Kailas. This partnership brings together their unique array of diverse Indian content with our expertise in distribution and audience engagement. We’re excited to get started.”
The collaboration is positioned to strengthen the global presence of South Indian music while supporting artists through expanded distribution and digital engagement frameworks.
