LT Foods has appointed Ritesh Sud as Chief Marketing Officer – India & Far East, as part of its continued focus on strengthening brand-led growth and sharpening its consumer strategy.
In his new role, Sud will lead marketing across India and the Far East markets. His mandate includes reinforcing market leadership, expanding presence in high-growth categories, building differentiated and scalable brands, strengthening brand equity, and supporting premiumisation. He will also drive innovation-led go-to-market strategies and enhance marketing effectiveness across consumer touchpoints. Sud will work closely with the India and Far East leadership teams and cross-functional stakeholders, reporting to Ritesh Arora, CEO – India & Far East, LT Foods.
Sud brings over two decades of FMCG marketing experience and is an MBA graduate from Institute of Management Technology, Ghaziabad. Over the course of his career, he has worked across leading brands such as Tata Tea, Himalayan, Happydent, Centre Fruit and Alpenliebe Juzt Jelly.
In his previous role at Tata Consumer Products Limited, he served as Vice President (Marketing) – National Brands, Packaged Beverages, where he contributed to portfolio growth and AI-led campaigns. Prior to that, he was Associate Director – Marketing at Perfetti Van Melle, where he handled key confectionery brands and led the national launch of Alpenliebe Juzt Jelly, helping develop the jelly candy category.
Ritesh Arora, CEO – India & Far East, LT Foods, said, “We are delighted to welcome Mr. Ritesh Sud to the LT Foods family. His appointment comes at a pivotal time in our growth journey as we continue to further sharpen our consumer focus and scale our brands across key markets. His rich experience in building purpose-led brands, coupled with his strong understanding of digital-first and innovative brands, will play a critical role in strengthening our marketing capabilities and accelerating our next phase of growth.”
Ritesh Sud, CMO – India & Far East, LT Foods, said, “I am delighted to join LT Foods, a company that is trusted by millions of consumers globally. My joining comes at a time when LT Foods is well-positioned to capitalise on emerging opportunities across categories and markets. The priority will be to align brand strategy closely with business outcomes, drive execution excellence, and create sustained momentum across key growth drivers.”
