Allied Blenders and Distillers (ABD) has appointed Pradipta Basu as its Chief Marketing Officer, according to a recent BSE filing by the company.
With this appointment, ABD has also announced a change in its marketing leadership structure. Arvind Mohta and Uday Rao will no longer be classified as Senior Management Personnel (SMP). However, both will continue to serve in their existing roles as Marketing Directors. Mohta was appointed Marketing Director and SMP on 14 May 2025, while Rao assumed the role of Marketing Director and SMP on 4 March 2026.
Prior to joining ABD, Basu served as Vice President – Marketing & Business Development at Radico Khaitan. In this role, he led national marketing strategy, portfolio management, P&L ownership, innovation, and brand growth initiatives across multiple liquor categories.
His appointment is expected to further strengthen ABD’s marketing leadership as the company continues to build and scale its brand portfolio in the competitive spirits market.
