Ritika Gupta has stepped into the role of Director of Marketing at VIPShaadi, the premium matchmaking platform by Shaadi.com. She announced the update through a LinkedIn post, sharing her excitement about entering a category she has long been curious about, especially as user expectations in this space continue to evolve.
With over nine years of experience in digital marketing, Gupta brings strong expertise in performance marketing and user engagement to her new role.
Prior to this, she spent more than six years at StayVista, where she most recently served as Associate Director – Growth and Marketing, playing a key role in scaling the brand’s growth initiatives.
Earlier in her career, Gupta worked with brands such as Kalkifashion, GSB Securities, and Edelweiss Financial Services, gaining cross-sector experience across fashion, finance, and digital-first businesses.
In her new role at VIPShaadi, Gupta is expected to drive marketing strategies aimed at enhancing user experience and engagement in the premium matchmaking segment.
