NeoLiv has announced the elevation of Chandan Kar, Founding Member and Partner, to the role of Chief Marketing Officer (CMO). The move marks a key milestone in the company’s growth journey as it prepares to scale across some of India’s most dynamic real estate markets.
In his expanded role, Kar will lead a wide portfolio of functions including Brand, Marketing, Corporate Communications, Public Relations, AI-led initiatives, Revenue, and Customer Centricity. His mandate will focus on aligning brand strategy with business outcomes, strengthening market positioning, and driving integrated growth across the organization.
This leadership transition comes at a pivotal time for NeoLiv as it accelerates its expansion plans. With a strong focus on innovation, customer-first thinking, and data-driven decision-making, Kar is expected to play a central role in shaping the company’s next phase of growth in a competitive real estate landscape.
Under his leadership, NeoLiv aims to further leverage artificial intelligence to enhance marketing effectiveness, optimize customer journeys, and unlock new revenue streams. He will also work towards building a cohesive brand narrative, deepening stakeholder engagement, and delivering integrated communication strategies tailored to modern homebuyers and investors.
Commenting on his elevation, Chandan Kar said, “This transition presents an opportunity to build a future-ready organization that blends innovation with customer-centric design and execution. Our focus will remain on creating differentiated brand experiences while driving sustainable and scalable growth.”
Mohit Malhotra, Founder, NeoLiv said, “Chandan has been instrumental in shaping NeoLiv’s strategic direction from inception. His elevation to CMO reflects both his exceptional leadership capabilities and our confidence in his vision for building a differentiated, customer-first brand. As we scale our platform and deepen our market presence, Chandan’s strategic acumen and innovative thinking will be invaluable in driving our next chapter of growth.”
NeoLiv continues to differentiate itself through its unique fund-led model that combines institutional capital discipline with development agility. The platform focuses on identifying high-potential micro-markets, executing design-led developments, and delivering superior customer experiences backed by technology integration.
