Abhishek Ashat has been elevated as Head of Marketing for the Middle East, North Africa and Russia at Himalaya Wellness Company, according to a post shared by him on LinkedIn.
“Excited to embark on a new chapter as Head of Marketing (Middle East, North Africa & Russia) at Himalaya Wellness Company!” Ashat wrote.
He added, “These are diverse, high-growth markets with consumers who’ve trusted Himalaya for decades. Looking forward to building on that legacy and taking the brand to its next chapter across the region. Excited for what’s ahead!”
In his new role, Ashat will lead brand and marketing strategy across the Middle East, North Africa and Russia regions. He will oversee key categories including face care, personal care and baby care, with a focus on strengthening consumer engagement and driving business growth.
Prior to this elevation, he served as General Manager of Marketing at Himalaya Wellness Company, where he managed a large beauty and personal care portfolio, overseeing strategy, product development and overall business performance.
Before that, he worked with The Good Glamm Group, leading brand marketing across The Moms Co, Sirona and BabyChakra, where he drove campaigns, product launches and international expansion.
He has also held a role at Reckitt, where he led brand marketing initiatives and product innovation, and at Britannia Industries, managing key brands such as Good Day and 50-50. Earlier in his career, he worked with Kraft Heinz Company across brand management and sales.
