In a focused effort to strengthen Greece’s appeal among Indian outbound travellers, Mitsis Group hosted an exclusive familiarisation (FAM) trip for leading Indian travel partners from 28 March to 1 April 2026. The initiative was designed to offer a first-hand experience of the brand’s premium hospitality while highlighting Greece as a compelling luxury destination.
The five-day itinerary covered two of Greece’s most iconic islands—Crete and Rhodes—allowing participants to experience Mitsis’ signature ultra-all-inclusive offerings across multiple properties.
The group stayed at three flagship resorts: Mitsis Selection Laguna, Mitsis Selection Rinela in Crete, and Mitsis Selection Alila in Rhodes. Each property showcased the brand’s focus on design, gastronomy, beachfront experiences, and personalised guest services tailored for premium travellers.
To underline ease of access for Indian tourists, Mitsis Group collaborated with IndiGo, which offers direct connectivity to Athens, making Greece more convenient for Indian visitors.
Beyond the resort experiences, the itinerary included cultural visits to the historic Palace of Knossos and the Medieval Old Town of Rhodes, along with leisure activities such as a golf tournament at Afandou Golf Course. The programme concluded with a special presentation marking 50 years of Mitsis Group’s hospitality legacy.
Stavros Mitsis, Managing Director, Mitsis Group, said, “India represents one of the most dynamic outbound travel markets globally, and our engagement here is both strategic and long-term. This FAM was designed to go beyond familiarisation—it was about building emotional resonance with the Mitsis brand. By bringing our partners into the heart of our destinations and experiences, we are enabling them to translate that authenticity and excellence to their clients back home.”
Hemant Mediratta, Founder, One Rep Global, said, “The Indian traveller today is seeking depth, distinction, and seamless luxury—and Mitsis delivers on all three. This initiative is not just about showcasing properties; it’s about reshaping how Greece is positioned in the Indian market. With enhanced connectivity, strong on-ground experiences, and a brand like Mitsis leading the charge, we are confident of driving both aspiration and conversion at scale.”
With nearly five decades of heritage, Mitsis Group continues to strengthen its presence in the Indian market, positioning itself as a preferred gateway for travellers seeking an elevated Greek holiday experience.
