Holiday Inn Express has announced the appointment of Palash Swarup as Portfolio Director of Sales and Marketing for its India portfolio owned by SAMHI Hotels. In his new role, Swarup will oversee the commercial performance across 12 hotels in the country.
Swarup brings nearly two decades of experience across hospitality, aviation, and IT consulting, with strong expertise in sales, revenue management, and business development. Prior to this appointment, he served as Cluster Director of Sales and Marketing at Hyatt Hotels, where he managed commercial operations for multiple properties. Over the years, he has also held key roles at Hilton Hotels, Taj Hotels, and Sagax.
He began his career in food and beverage after graduating from the Dr. Ambedkar Institute of Hotel Management in Chandigarh, before transitioning into sales and marketing roles across corporate, leisure, and events segments.
Commenting on his appointment, Palash Swaroop said, “I am delighted to take on this new role and look forward to working closely with the team to further strengthen Holiday Inn Express’s position in the market. With a strong focus on data-led strategies, collaboration, and excellence execution, my aim is to drive sustainable growth while delivering consistent value.”
With this appointment, the brand aims to further strengthen its commercial capabilities and continue delivering consistent value to guests across its growing footprint in India.
