Global home appliances company SharkNinja has appointed Kritika Agarwal as the Brand Head for India. In her new role, Agarwal will lead brand strategy and market development as SharkNinja looks to build its footprint in India.
Speaking about her new role, Agarwal said that joining the brand at a stage when it is entering India presents a unique opportunity to help shape its journey from the ground up. She added that building the brand for the Indian consumer while leveraging SharkNinja’s global DNA is both exciting and challenging.
Most recently, she served as DGM – Brand Marketing at Domino’s India, where she played a pivotal role in the brand’s relaunch strategy, key IPL partnerships, and the company’s expansion into the chicken category. Prior to Domino’s, she was closely associated with the launch and growth of OLX Autos in India, and earlier began her marketing career with Aviva.
Her appointment comes at a significant time for SharkNinja as it looks to introduce its globally successful portfolio of kitchen and home appliances to Indian consumers and build a strong, culturally relevant brand presence in the market.
