Seasoned hospitality leader Abhijit Dey has announced the launch of Starline Hospitality, a Mumbai-based hotel operating company focused on operational excellence, revenue optimisation, and consistent brand standards. With over 15 years of experience across leading hotel groups in India, Dey steps into entrepreneurship with a venture aimed at delivering measurable growth and enhanced guest experiences across owned and franchised hotel assets.
Starline Hospitality is designed to bridge the gap between traditional hotel operations and the evolving expectations of modern travellers. The company offers end-to-end management solutions with a focus on driving 8–10% year-on-year sales growth while maintaining high levels of guest satisfaction and asset quality. Its approach combines authentic Indian hospitality with globally benchmarked service standards to ensure consistency across properties.
The company follows a dual business model for owned and franchised hotels. For owned assets, Starline takes full P&L responsibility, overseeing operations, sales, and capital planning. For franchised properties, it ensures adherence to brand standards, represents owner interests, and works to optimise royalty and fee structures. This model is intended to deliver measurable performance improvements and stronger returns for hotel owners.
Starline’s commitment to performance includes a target of 8–10% annual top-line growth through improvements in RevPAR and GOP. The company also introduces its proprietary Quality Index (SQI) for owned assets, alongside strict compliance with brand SOPs for franchised properties. Centralised procurement, labour optimisation, and energy management practices are built into operations to improve cost efficiency without affecting the guest experience.
This operating philosophy is rooted in Abhijit Dey’s extensive industry experience. Over his career, he has held leadership roles with several hospitality brands including Stone Wood Hotels & Resorts, Great Value Hospitality, VITS Kamats Hotels, Cambay Hotels & Resorts, and K Raheja Hotels, where he gained expertise across sales operations, business development, asset management, and large-scale hotel operations.
Speaking on the launch, Abhijit Dey said, “Starline Hospitality LLP has been built with a clear focus on delivering consistent performance and meaningful guest experiences. Whether working with investors, travel partners, or corporate clients, our approach is centred on creating value through operational excellence, strong brand credibility, and long-term, sustainable growth.”
A key part of Starline’s offering is its technology-led approach to hospitality. The company integrates AI-powered upselling and guest personalisation tools, including its NORTH STAR Model, to enhance revenue streams and improve the guest journey from pre-arrival to checkout. Sustainability is also central to the brand’s philosophy, with premium properties working towards LEED Platinum certification and long-term Net Zero Carbon goals under its ‘Responsible Luxury’ approach.
Starline Hospitality also places strong emphasis on creating distinctive guest experiences through dining, cultural immersion, and lifestyle programming. These initiatives aim to help properties stand out in a competitive market and appeal to experience-driven travellers.
People and culture remain at the core of the company’s vision. Starline is focused on building an inclusive, high-performance workforce through structured training programmes, continuous learning, and empowering teams to take ownership of the guest experience.
With plans to expand across key high-growth destinations in India, Starline Hospitality’s roadmap is centred on improving asset performance, building strong owner partnerships, and delivering sustained long-term value. The company aims to grow its portfolio while evolving its offerings to meet the needs of the new-age traveller and establish itself as a respected hotel operating platform in the country.
