Seventy Event Media Group executed a 12,000 sq. ft. pavilion for EssilorLuxottica designed to present its wide brand portfolio in a clear, structured, and easy-to-navigate format.
Iconic brands like Ray-Ban, Oakley, and Vogue Eyewear were displayed alongside premium labels such as Prada, Versace, Burberry, Michael Kors, Emporio Armani, Swarovski, Coach, and Ralph Lauren. Each brand had a dedicated zone with custom product displays, allowing visitors to explore the range while maintaining clear brand distinction.
Essilor’s lens portfolio, including Eyezen, Varilux, Crizal, Stellest, and Transitions, was integrated through simple and informative touchpoints that made technical innovation easy to understand.
The pavilion also included advanced eye-testing instruments, helping connect the product range with the technology and expertise behind it.
The overall layout balanced scale with comfort, ensuring smooth visitor movement and easy discovery across the space. From brief to execution, the pavilion presented a large and diverse portfolio with clarity, purpose, and impact.
