Zee Live has appointed Amit Gaur as Vice President, where he will spearhead the strategic development and operational expansion of the company’s portfolio across live experiences, intellectual properties (IPs), and growth initiatives.
In this role, Gaur will focus on scaling live entertainment formats, streamlining business operations, building strategic partnerships, and overseeing execution across Zee Live’s diverse ecosystem of experiences.
Gaur brings over two decades of experience in media, entertainment, and live events, with a strong track record in IP development, brand strategy, and audience engagement. Prior to joining Zee Live, he served as a Business and IP Strategy Leader at AGC, where he consulted on portfolio strategy, go-to-market planning, commercial modelling, and partnerships for festivals, touring properties, and large-scale live entertainment initiatives.
Over the course of his career, Gaur has held key leadership roles across the live and digital entertainment landscape. He previously led live entertainment and experiential divisions at EVA Live, headed business marketing communications for TikTok across India, APAC, and MEA, and managed large-format events at Wizcraft International Entertainment.
Commenting on his appointment, Gaur said on LinkedIn, “Stepping into this role at a time when live entertainment, IPs, and audience experiences are evolving in exciting ways. Looking forward to this new chapter.”
