Vibgyor Experiential conceptualized and executed the Nykaa Sunshield Shack at Carter Road, Mumbai, transforming everyday sun care into an engaging, education-led summer experience for the public.
Designed as an immersive pop-up, the Sunshield Shack moved beyond conventional brand promotion to create an interactive environment where visitors could understand, experience, and appreciate the importance of SPF in a fun and memorable way. Set against the vibrant backdrop of one of Mumbai’s most popular promenades, the activation blended learning with leisure, drawing people in with its inviting summer-ready vibe.
The experience featured personalised SPF matching stations, live UV exposure demonstrations, and thoughtfully created hydration stops that offered a refreshing pause from the heat. Each touchpoint was crafted to encourage participation, helping visitors connect with the science and necessity of sun protection through direct interaction rather than passive communication.
The activation saw a strong public response, recording over 8,000 footfalls and facilitating 5,300+ product samplings, effectively translating awareness into meaningful brand engagement.
Through the Nykaa Sunshield Shack, Vibgyor Experiential showcased how strategic experiential design can turn a simple skincare message into a high-impact public interaction — making SPF education accessible, enjoyable, and memorable.
