In line with the growing national focus on sustainable tourism and responsible travel, Polo Hotels Group has launched the ‘Clean Sohra, Green Sohra’ campaign, an on-ground Corporate Social Responsibility (CSR) initiative aimed at strengthening waste management and civic infrastructure in Sohra (Cherrapunji), one of Meghalaya’s most visited destinations.
The initiative is being undertaken through the group’s two companies — Hotel Polo Towers and Manor Floatel — and is channelled via Rotary Guwahati, Luit Trust, in partnership with the traditional governing body Hima Sohra.
The campaign was inaugurated at Polo Resort, Cherrapunjee, on Tuesday, 31 March 2025, with strong participation from members of the local community.
As part of the initiative, the following assets have been donated for operational use by Hima Sohra:
- 1 Tata 612 Tipper Truck for waste collection and transport
- 4 Bajaj Pulsar Motorcycles for patrolling and monitoring
- ‘Keep Sohra Clean’ sign boards for public awareness across key locations
Speaking on the initiative, Kishan Tibrewalla, Chairman and Whole-time Director of Polo Hotels Group, said:
“Sohra is not simply a destination on our map. It is the very heartbeat of what Polo Hotels Group stands for. For years, we have learnt that the most enduring businesses are those that leave the land better than they found it. This initiative is our pledge to Sohra and to every community that has trusted us to be a worthy neighbour. Clean Sohra, Green Sohra”
The inauguration ceremony witnessed participation from local community members, workers, representatives of Hima Sohra, Rotary Club office-bearers, and senior leaders from Polo Hotels Group. The event highlighted the importance of collaboration between businesses, civil society organisations, and traditional governing bodies in addressing environmental and civic challenges in ecologically sensitive destinations.
As sustainability becomes central to India’s tourism narrative, initiatives such as ‘Clean Sohra, Green Sohra’ reflect a growing shift towards destination stewardship, where hospitality players actively contribute to preserving the environments they operate within.
