Percept participated in Beti – A Movement, a fashion-led initiative dedicated to advocating education, dignity, and empowerment for the girl child. The show took place on March 22, 2026 at JW Marriott Mumbai Juhu, bringing together notable names from the entertainment and media industry in support of a meaningful social cause.
Representing Percept on the runway were Harindra Singh, CMD, Percept, and Khushi Singh Chaudhary, Head – Percept Weddings and VP – Luxury Marketing, Percept ICE. Their participation highlighted how industry leaders can use their influence to drive awareness and positive social change.
The showcase was complemented by ensembles from Tinaa Ranka Creations and jewellery by Rathod Jewellers, adding elegance and symbolism to the event’s message of strength and resilience.
A special mention goes to Anu Ranjan, whose vision for Beti – A Movement continues to create platforms that spark dialogue and inspire collective action towards a more equal future for girls across the country.
