Metasports, the company behind the multiplayer cricket game Hitwicket, has appointed Manoj Kadarla as Head of Marketing as it expands its presence in the sports gaming category.
In his new role, Kadarla will lead the company’s marketing function across its portfolio, overseeing user acquisition, brand, partnerships, and social media. He will also collaborate closely with the product, design, and data teams to build and scale marketing operations.
Kadarla brings over a decade of experience in consumer internet businesses. Prior to joining Metasports, he spent eight years at Dream11, where he was part of the growth team during a period of rapid expansion.
Announcing the appointment, Kashyap Reddy, Co-founder and CEO, Metasports, said, “Manoj brings deep experience in building and scaling consumer platforms, along with a strong understanding of the sports gaming ecosystem. As we sharpen our focus on global markets, his leadership will be key to building a high-performance marketing engine and positioning Metasports as a differentiated, globally relevant sports gaming brand.”
Commenting on his new role, Manoj Kadarla said, “Metasports is building a differentiated gaming company at the intersection of strategy, sport, and community. Hitwicket’s depth-led approach to cricket stands out in the category, and I am excited to work with the team to scale Metasports in India and globally through disciplined and long-term marketing.”
Metasports develops sports-based games, including Hitwicket, and is focused on expanding its portfolio across India and international markets.
