The Event and Entertainment Management Association (EEMA) successfully hosted South Factor 2026 on March 24–25 at Pragati Resorts, bringing together key stakeholders from across the events and experiential ecosystem in Southern India.
Designed as a vibrant confluence of ideas, innovation, and industry camaraderie, South Factor saw agency leaders, artistes, and professionals engage in meaningful conversations around growth and the evolving future of the business. The sessions were well received, offering practical takeaways, fresh perspectives, and encouraging active participation from attendees.
The agenda balanced knowledge and experience with segments like Deep Dive Tactics delivering actionable insights, while The Pearls of the South: Gems recognised individuals driving excellence in the region. A major highlight of Day 1 was the spectacular drone show by Botlab Dynamics at the poolside, which left the audience awestruck.
Beyond the sessions, the event fostered strong networking and community building, leaving participants revitalised and energised.
The success of South Factor 2026 was made possible with the support of valued partners including Cotrav (Co-Presenting Partner), Pragati Resorts (Venue Partner), Crafts by Sujatha (Candles Décor & Gifting Partner), Right Concepts Advertising Pvt. Ltd. (Printing Partner), Hookabah (Registration Partner), Cabto (Logistics Partner), Panache (Lights, Sound & Truss Partner), Avens (AC Partner), SS Media (AV Partner), Culinary Creation (Tea & Coffee Lounge Partner), The Story Box (Photo & Video Partner), Trophykart (Trophy Partner), Lasertech (Experience Partner), Craftech (Tech Partner), Omar Genset and City Power (Genset Partners), Design by Raja (Gala Night Curation Partner), Flamingo Trio (Bartending Partner), Showcraft (Fabrication Partner), Pink Pagadi (Décor Partner), Botlab (Drone Show Partner), Universal Exhibit (Venue Construction Partner), Flashoot (Reels Partner), and Manasa (Courtesy Partner).
With enthusiastic participation, engaging sessions, and a lively atmosphere, South Factor 2026 once again positioned Hyderabad as a key hub for the events industry, setting the stage for continued growth, innovation, and collective progress.
