India’s cricket fever is unmatched. When the nation celebrated its triumph at the ICC Men’s Cricket World Cup, fans stood united. But that unity quickly turned into passionate rivalries with the arrival of the Indian Premier League, where loyalties shift from country to city.
Beyond the action on the field, the IPL has evolved into one of the most powerful brand ecosystems in the country. For event planners, this is not just a tournament, it is a ready made sponsorship playground filled with brands actively investing in engagement, visibility, and experiences.
As the 2026 season kicks off with Royal Challengers Bengaluru taking on Sunrisers Hyderabad, the sponsorship landscape reflects a significant shift. With fantasy gaming brands stepping back, new categories have entered, creating fresh opportunities for partnerships.
League Level Sponsors Setting the Tone
At the league level, Tata Group continues as the Title Sponsor, reinforcing long term brand stability.
Premier Partnerships include Angel One, RuPay, and Google.
Key operational associations feature Wonder Cement as Umpire Partner and CEAT for Strategic Timeouts.
Broadcast and Digital Reach is powered by Star Sports and JioHotstar.
Team Wise Sponsor Ecosystems
| Royal Challengers Bengaluru | Mumbai Indian | Chennai Super Kings | Gujarat Titans | Delhi Capitals |
| Main Principal Partner | Principal Partners | Etihad Airways | Principal Partner | Title Partner |
| Nothing | Lauritz Kudsen | FedEx | Birla Estates | Hero Fincorp |
| Principal Partners | DHL | Ashok Leyland | Associate Partners | Principal Partners |
| Sun Pharma | Associate Partners | Coca Cola | Torrent | DP World |
| BKT Tyres | Malaysia Airlines | Surf Excel Matic | BKT Tyres | All Seasons |
| Jio | Jio | Amul protein | Jio | Associate Partners |
| Associate Partners | Astral | British Empire | Air Asia | GAAR |
| Puma | Sketchers | Bonbloc AI | Pokemon | ACKO |
| Confirmtkt | Official Partners | Equitas | Big Ant Studios | Jio |
| Atlassian | Plum | Techno | Max Fresh | Puma |
| Emmvee | Oaksmith | Vodafone idea | Merchandise Partners | JSW Paints |
| Boat | Campa | Baashyam | T10 Sports | Encalms |
| Nippon Paint | Avon Cycles | City Union Bank | Versant | Motorola |
| Official Partners | USHA | Play R | Baller Athletik | Official Partners |
| bigbasket | Nova smartphone | Hello R | Chupps | Livfast |
| Royal Challenge | Udemy | Fever | Valiente | Ebix |
| Bisleri | FiatPec | Cricket Icons | Bisleri | |
| Telly Prime | Utkarsh Small Finance Limited | Kit Partner | Big Ant Studios | |
| Nandini | Grew Solar | EM | Valiente | |
| Cricbuzz | KT Men | Medical Partner | FC Shop | |
| Seiko Prospex | BKT Tyres | HCG | Medulance | |
| White Gold | V-Marc India | Official Ticketing Partner | Fever | |
| Kingfisher | GK TMT | BookMyShow | JioHotstar | |
| ITC Masterchef | Pokemon | Official Partners | KP Group | |
| Scapia | Reliance digital | Scapia | Amul Protein | |
| ChatGPT | Big Ant Studios | Livpure | Hero Cycles | |
| Navi | Radio City | Megawide | ||
| Optimum Nutrition | Fever | Waisl | ||
| Magicrete | Radio One International | Exclusive Ticketing Partner | ||
| KT Men | Merchandise Partners | District | ||
| Spitze | Chupps | |||
| NVY | Cricket Icons | |||
| Kotak Life | EcoNama | |||
| Manipal Hospitals | Hexafun | |||
| Surf excel | Parksons Cartamundi | |||
| Jana Small Finance Bank | Rapoo | |||
| Goel TMT | Real Cricket | |||
| Boldfit | ||||
| KPT Pipes | ||||
| The Baker Dozen | ||||
| Red FM 93.5 | ||||
| Radio City | ||||
| Radio One International | ||||
| Lucknow Super Giants | Kolkata Knight Riders | Punjab Kings | Sunrisers Hyderabad | Rajasthan Royals |
| Main Principal Partner | Title Partner | Title Sponsor | Title Sponsor | Title Sponsor |
| JKsuper Cement | Vida Powered by Hero | CP Plus | Dream11 | Waaree |
| Principal Partners | Principal Partners | Principal Sponsors | Principal Sponsors | Principal Sponsors |
| BKT Tyres | BKT Tyres | BKT | BKT | JK Lakshmi Cement |
| KEI wires and cables | RR Kabel | Kent | Kent | Oaksmith |
| Associate Partners | Associate Sponsors | Jio | Jio | Jio |
| SBI Life | Jio | All Seasons | All Seasons | Redbull |
| Jio | Joy | Freemans | Lubi pumps | Goel TMT |
| INA Solar | Jac Olivol | Hell energy drink | Arun Ice creams | Human Mobile Devices |
| Royal Green | Vikram Solar | Official Partners | Other Sponsors | Official Partners |
| Too Yumm | Google Pay | Highland | Avon cycles | Dream11 |
| Freemans | Amaron | District | JSW Paints | Olio Pizza |
| Official Partners | Official Beverage Partner | 92.7 Big FM | Partners | Poornima University |
| Kingfisher | Thums up | Six5six | City Union Bank | Amul Protein |
| Sprite | Official Partners | F-Route | Campa | Bisleri |
| Amul | Kingfisher | Jaypee | Dropyhub | BKT |
| Velvex | Google AI mode | Official Merchandise Partners | Air Asia | Official Licenses |
| Dewon Electric | Google Gemini | Nivis | Kingfisher | Real Cricket |
| Dr KNS Memorial Hospital | Veedol | Cricket Icons | Uber moto | Big Ant Studios |
| Licensing and Media Partners | Nova Smartphone | SUVI | Star health Insurance | Cricket icons |
| Real Cricket | Disha Eye Hospital | Valiente | Worgn | Official Merchandise Partner |
| Mirchi | Freemans | RKG | Vany | |
| 94.3 Big FM | Amul Protein | Spinner sports drink | ||
| Radio City | Amul Ice cream | Loop earplugs | ||
| BGMI Krafton | Real Cricket | |||
| Real Cricket | Big Ant Studios | |||
| Big Ant Studios | Hat sun | |||
| Official Licensing and Merchandising Partners | Apollo Hospitals | |||
| Six5six | Fancode shop | |||
| Cricket Icons | Play R | |||
| Valiente Spain | Filmydice | |||
| Milton | ||||
| Official Media Partners | ||||
| Fever | ||||
| Sampark | ||||
| The Telegraph | ||||
What This Means for Event Planners? This exhaustive IPL 2026 sponsor ecosystem is more than a list. It is a strategic toolkit.
You now have direct access to brands across fintech, mobility, aviation, infrastructure, FMCG, electronics, health, and digital platforms. Each of these brands is actively investing in visibility and consumer engagement.
For event planners, this creates three clear advantages.
- You can craft sharper brand aligned pitches
- You can build scalable properties with national visibility
- You can tap into marketing budgets already earmarked for high impact engagement
The IPL is no longer just about cricket. It is where brands compete as fiercely as teams. For those in the business of experiences, this is your moment to connect the dots and turn sponsorship into storytelling.
