Sphere Travelmedia & Exhibitions organises the India International Travel Mart (IITM) in Ahmedabad, which opened to a bustling start on March 20, 2026, at the YMCA International Convention Centre. Positioned as one of India’s leading travel trade networking platforms, the two-day B2B exhibition has brought together over 100 exhibitors from more than 10 countries and 15 Indian states, creating a dynamic marketplace for global and domestic tourism stakeholders to connect with the travel trade community in western India.
Designed as a focused business platform, IITM Ahmedabad enables tourism boards, travel operators, hoteliers, destination management companies, airlines, and service providers to engage directly with travel agents, tour operators, corporate planners, and MICE specialists. The event reflects Sphere Travelmedia & Exhibitions’ continued commitment to fostering meaningful industry connections and driving tourism business growth across key regional markets.
A key highlight of this year’s edition is Tourism Malaysia as the Partner Country, showcasing a wide range of offerings including leisure travel, cultural experiences, adventure tourism, and luxury hospitality. The participation underscores the strong tourism ties between India and Malaysia while presenting diverse outbound travel opportunities for Indian travellers.
Speaking on the occasion, Sanjay Hakhu said, “Ahmedabad and the state of Gujarat represent a dynamic and growing market for tourism and travel services. Through the India International Travel Mart, our objective is to create an effective networking and business platform where tourism stakeholders from across the world can engage directly with the travel trade in this region. The participation of international tourism boards, including Tourism Malaysia as our Partner Country, along with a wide representation of Indian states, makes this edition particularly exciting and promising for all participants.”
Echoing this, Rohit Hangal said, “The India International Travel Mart has consistently served as a catalyst for tourism business development across India. By hosting the event in Ahmedabad, we aim to tap into the strong travel demand emerging from Gujarat and neighbouring markets. With participation from over 10 countries and more than 15 Indian states, the exhibition provides travel professionals with an excellent opportunity to explore diverse destinations, forge partnerships, and expand their business horizons.”
With strong participation from international and domestic stakeholders, IITM Ahmedabad continues to serve as a vital platform for networking, collaboration, and business expansion, while reflecting the growing demand for outbound travel, experiential tourism, and specialised segments such as MICE, wellness, and adventure travel.
