EVA Live, a fast-growing player in the live entertainment and touring industry, celebrated its third anniversary with a milestone event at Soho House Mumbai. The evening brought together leading figures from entertainment, sports, and culture, including Subhash Ghai, Mahesh Bhupathi, Papon, Salim Merchant, Suleman Merchant, Russell Peters, Anu Malik, and Prithul Kumar.
Founded by Deepak Choudhary, EVA Live was built as a global live entertainment platform connecting artists, audiences, and brands through large-scale tours, cultural experiences, and proprietary IPs. In just three years, the company has established a strong presence in India, with growing expansion across Asia and the Middle East.
Since its inception in 2023, EVA Live has reported a cumulative turnover of approximately USD 25 million and is currently reporting annual revenues of USD 15 million, with a targeted CAGR of 50% driven by an expanding pipeline of shows and partnerships.
The company has delivered a wide range of entertainment experiences featuring globally renowned artists such as Bryan Adams, Gurdas Maan, Lionel Richie, Enrique Iglesias, Russell Peters, Arijit Singh, A. R. Rahman, Sunidhi Chauhan, Radhika Das, and Tiësto. Its flagship property, Bollywood Music Project, has attracted over 200,000 attendees to date.
Looking ahead, EVA Live plans to produce over 20 large-scale national and international tours and host 60 shows during FY 2026–2027. These events will feature 20 global and Indian artists across 15 cities.
The company also plans to invest over USD 20 million in artist fees and production, with projections of over 500,000 ticket sales, 2,000 jobs created, and USD 100 million in tourism revenue. In addition, EVA Live is expanding into new verticals, including special events such as opening and closing ceremonies, government events, and third-party experiential and booking services.
A key highlight announced at the event was a strategic partnership with Mastercard, which will serve as EVA Live’s exclusive India partner in the live entertainment category across more than 60 shows.
Speaking at the event, Deepak Choudhary, Founder, EVA Live said, “The last three years have demonstrated the tremendous potential of India’s live entertainment economy. Our focus has always been on building platforms that empower artists, create unforgettable experiences for audiences, and generate sustainable growth for the industry. As EVA Live enters its fourth year, we aim to further scale our touring operations, expand into international markets, and develop new intellectual properties that bring together music, comedy, culture and experiential storytelling.”
Beyond its core business, EVA Live operates within a broader ecosystem of ventures founded by Deepak Choudhary, including Doremi, MSEED, Event Capital, EVENTFAQS Media, and Event Management Development Institute (EMDI).
