Hyperlink Brand Solutions executed an engaging on-ground experience for Snapchat as the platform co-sponsored The CMO Pitch 2026, held in Mumbai on March 12.
Aligned with the event’s key themes of growth, AI, and the evolving media landscape, Hyperlink brought Snapchat’s brand narrative to life through a thoughtfully designed experiential setup.
A major highlight of the event was the spotlight session, “Attention is the New Currency: Building Brands at the Speed of Culture”, delivered by Yagnesh Ravi. The session underscored the need for brands to move beyond traditional reach metrics and focus on capturing meaningful consumer attention in a fast-paced cultural ecosystem.
The experience also showcased “Cricket in a Snap,” a new property aimed at enabling brands to participate in real-time fan conversations during cricket tournaments—reinforcing Snapchat’s contextual and culturally relevant marketing approach.
Attendees engaged with the Snap Hub, an immersive zone conceptualized to demonstrate the platform’s capabilities. The space featured Sponsored Snaps, an AI & AR-powered photo booth, and Snapchat’s advertising solutions tailored for the upcoming cricket season.
Through a blend of technology, content, and experiential engagement, Hyperlink Brand Solutions successfully translated Snapchat’s vision into a dynamic and interactive brand presence at the event.
