PMG India executed a multi-day media event for Tata Motors at Taj Surajkund Resort & Spa, bringing together leading media representatives for the official reveal and media drive of the petrol powertrain versions of the Tata Harrier and Tata Safari.
The event was designed as a structured, multi-batch media programme that ran across five consecutive days, welcoming multiple groups of journalists and content creators. Each batch was given the opportunity to experience the vehicles through detailed product briefings, technical presentations, and on-road drive sessions.
PMG India managed the overall planning, logistics, and on-ground coordination of the event, ensuring a consistent and well-orchestrated experience for every media group. The programme combined informative presentations with hands-on driving experiences, allowing participants to better understand the new petrol powertrain while experiencing the vehicles in real-world conditions.
Dedicated content creation opportunities were also incorporated into the event format. Media participants were provided with spaces and time to capture photographs, shoot reels, and conduct interviews around the vehicles, enabling them to create engaging content for their respective platforms.
Each day followed a carefully structured schedule that enabled smooth transitions between technical briefings, drive experiences, and media interactions. This format ensured that every attending batch could engage deeply with the vehicles while maintaining the overall flow of the programme.
Through detailed planning and coordinated execution, PMG India supported Tata Motors in delivering a comprehensive media experience across five days, ensuring consistent product exposure and meaningful engagement with the media community.
