MYFANDOM, India’s first Direct-to-Fan ecosystem known for enabling official merchandise and immersive fan experiences, has released the India Fandom Report, a first-of-its-kind study highlighting the rapid rise of fandom culture across the country. The report presents a comprehensive overview of the surge in fandom-related activities in India during 2025, spanning concerts, OTT platforms, movies and music.
MYFANDOM has powered merchandise for over 100 international artists and brands and is now positioning the report as a key reference for understanding how fan culture is shaping the country’s entertainment landscape.
On the launch of the India Fandom Report, Honourable Chief Minister of Maharashtra, Devendra Fadnavis said, “The India Fandom Report is a timely initiative that seeks to understand the evolving dynamics of fan communities and their growing influence. The creation of MYFANDOM as a platform that celebrates fan culture and connects Indian audiences with global entertainment experiences is a noteworthy step in recognising the power and potential of fandom in India.”
The report examines how fandom is becoming a powerful force influencing India’s cultural reach, consumer behaviour and economic growth. It highlights the country’s growing role as a global soft power, with Indian fan communities increasingly influencing international pop culture, global music tours, streaming content and cross-border collaborations.
According to an independent study conducted by MYFANDOM, fandom in India is evolving rapidly with merchandise, live experiences and community-driven engagement becoming key components of the fan economy. The study found that 40% of fans want meet-and-greets with their idols to become part of the fan experience, while 45% said they would be happiest with official merchandise.
At the heart of the report is the transformation of fandom from passive appreciation to active participation, positioning India firmly in what it calls the “Fandom Era.”
Jinal Ajmera, Co-Founder, MYFANDOM said, “Today, India’s hold on the collective consciousness of the world is evident in every aspect of our media and entertainment. The exchange of art and culture, the influx of international artists, businesses and music festivals into the Indian economy made 2025 – ‘The Year of Fandom’. The India Fandom Report is our endeavour to celebrate India’s Soft Power with a record of these incredible strides made in the Indian Fandom Economy.”
Vivek Ajmera, Co-Founder, MYFANDOM said, “We are on a journey to empower fans to Live Their Fandom. As India rises to unprecedented heights of economic power, our aim with the India Fandom Report is to highlight the scope of the country’s Orange Economy by offering a macro lens on the growing fan culture in India. With this, we take one step forward for India’s next billion fans.”
The report also features insights from several global and Indian industry leaders, including Jay Mehta, Perry Farrell, Anjula Acharia, and Priyanka Chopra Jonas, among others.
It also highlights unique fan stories, such as superfan Tanuj Govil, who got to sing on stage with Chris Martin in Ahmedabad, and Natasha Mahtani, an Indian Swiftie who was invited to a ‘secret session’ at the home of Taylor Swift.
According to MYFANDOM’s estimates, the report suggests that India’s rapidly growing fan culture could evolve into a $10 billion fandom economy by 2028, driven by live experiences, official merchandise, and stronger fan engagement across entertainment platforms.
