Cherish Nair has joined Zee Live as Brand and Marketing Consultant, marking a new phase in her career following nearly two years at the creative agency Moonshot.
Nair announced the move through a LinkedIn post, noting that in her new role she will focus on shaping brand narratives and strengthening audience engagement for large-scale cultural and entertainment experiences produced by Zee Live.
Most recently, Nair served as Brand Specialist at Moonshot from April 2024 to January 2026. During her tenure, she managed client servicing, project management, internal communications, social media operations, website management and award submissions, while working closely with creative teams on campaign execution.
Prior to Moonshot, she worked as Integration Director Digital at Wondrlab India, where she handled digital integration strategies, cross-channel optimisation and campaign performance analysis.
Earlier in her career, Nair held the role of Digital Client Manager at Core in Dublin and also worked as Account Coordinator for the UK and Ireland market at Microsoft.
She began her professional journey in India with the Indian Political Action Committee, where she worked on digital campaigns and political communication strategies. She also gained experience in digital marketing and search engine optimisation during her time at Brandwizz Communications.
Reflecting on her previous role, Nair described her time at Moonshot as one of the most defining phases of her professional journey and thanked co-founder Devaiah Bopanna and the team for their mentorship and support.
“As I step into this new role at Zee Live, I’m looking forward to bringing everything I’ve learned into a larger canvas — building strong brand narratives, creating meaningful audience connections, and contributing to exciting cultural and entertainment experiences,” she wrote in her LinkedIn post.
