Shobiz Experiential, part of the Havas Creative Network India, recently executed the launch experience for Nissan Motor India’s newest MPV, the Nissan Gravite. The event brought together media and key stakeholders for the unveiling of the brand’s latest product in the Indian market.
The agency conceptualised and delivered the launch experience, designing a high-impact reveal format that highlighted the vehicle’s positioning and key features. Through an integrated production setup featuring stage design, visual storytelling and a choreographed unveiling moment, the event translated Nissan’s product narrative into a live experiential format.
The launch aimed to create a strong first impression for the Gravite while reinforcing Nissan’s evolving product strategy in India. By combining automotive storytelling with immersive event production, Shobiz Experiential delivered a platform that introduced the new vehicle to the market while engaging audiences through a carefully curated brand experience.
The project adds to Shobiz Experiential’s portfolio of automotive launches, demonstrating the agency’s capabilities in creating high-impact experiential platforms for major product unveilings.
