George P. Johnson (GPJ) has successfully delivered the Xiaomi New Product Launch 2026 in Barcelona, setting the stage for the brand’s participation in Mobile World Congress (MWC) Barcelona.
Staged on the eve of the global telecommunications event, the launch introduced Xiaomi’s 2026 product lineup and marked the beginning of a week of industry engagement in the city.
GPJ’s China team led the end-to-end execution of the event, collaborating closely with Xiaomi to bring the launch to life on an international stage.
“A huge thank you to our Xiaomi clients for their trust and collaboration. It’s always a privilege to help bring bold innovation to life on a global stage,” said Claire Chong, Vice President, Growth & Development at George P. Johnson.
The project involved a cross-functional team spanning strategy, creative, production, fabrication, content, technical, and onsite operations. Team members worked across multiple time zones to deliver the launch in advance of MWC Barcelona.
“Massive appreciation to the entire team across strategy, creative, production, fabrication, content, technical, and onsite operations who worked tirelessly across time zones to make this happen. The precision, resilience, and commitment truly showed,” Chong said.
Describing the initiative as a fully integrated effort, she added: “From concept to execution, this was a powerful showcase of what #ONEGPJ can achieve together!”
The launch underscores George P. Johnson’s role in supporting global brands with large-scale product introductions aligned to major international industry events.
