Dainik Bhaskar Group has appointed Abhay Dubey as Chief Brand Marketing, marking a new leadership addition to its marketing function.
Dubey announced the development in a LinkedIn post, stating, “I’m happy to share that I’m starting a new position as Chief Brand Marketing at Dainik Bhaskar Group (दैनिक भास्कर)!”
Prior to joining Dainik Bhaskar Group, Dubey served as Regional Marketing Manager at Reliance Broadcast Network in Lucknow. In that role, he led regional marketing initiatives, developed data-driven campaign strategies and managed end-to-end marketing for new launches.
His responsibilities included event marketing, stakeholder management and execution of below-the-line and paid media campaigns. He was also involved in market planning, digital media strategy, outdoor advertising and budget management, while overseeing multiple projects simultaneously.
Earlier in his career, Dubey worked as Area Marketing Manager at Mahindra Holidays & Resorts India Limited, where he handled business development, branding and marketing campaigns across Uttar Pradesh. His remit included media buying and planning, coordination with creative agencies and government departments, and execution of service launches.
He has also held positions at EM3 Agriservices Pvt. Ltd. as Brand Manager, at Saffron Communications (P) Ltd. as Head of Marketing, and at Jagran Engage as Executive. Across these roles, Dubey gained experience in brand marketing, paid media and integrated communications.
